New Balance plows Charles running paths
New Balance plows Charles running paths
Snow is no longer an excuse for students to avoid the outdoors, now that the Massachusetts Department of Conservation and Recreation and Boston-based shoe company New Balance have partnered this winter to plow seventeen-miles of running path near the Charles.
The path surrounds the Cambridge area next to the Charles River, spanning from the Museum of Science in Boston to the Galen Street Bridge in Watertown, according to a New Balance press release. With funds provided by New Balance, the Department of Conservation and Recreation agreed to clear this path within twenty four hours of a snowstorm.
According to the Jan. 8, 2010 minutes of a meeting of the DCR Stewardship Council, New Balance agreed to provide a minimum of $10,000 per plowing, in exchange for signs along the path advertising New Balance’s involvement in the effort. The signs would stand for no more than three days after a snowstorm.
New Balance signs advertising the effort were displayed along a cleared Esplanade last Wednesday, a day after a snowstorm. “Outdoor recreation is vital this time of year with so many athletes training for the Boston Marathon,” said New Balance CEO Rob DeMartini in the press release.
The Department of Conservation and Recreation hopes to arrange similar agreements with other companies in the future.